Yesterday, while I was deep in content creation training, I received an exciting notification from Instagram Blog—introducing the Best Practices for Creators! This new feature provides personalized tips and insights, helping creators grow their audience, improve engagement, and optimize content strategy directly through the professional dashboard. 📲
This update reinforces the importance of choosing the right type of Instagram account. If you’re a content creator or influencer, you might be wondering: Should I choose a Creator or Professional account? Let’s break it down!
Creator Account vs. Professional Account: What’s the Difference?
Creator Account:
Best For: Influencers, content creators, and public figures.
Key Features: Best for content creators, artists, influencers, and public figures. This account type is good for building a personal brand and doesn’t directly sell products. It also provides access to monetization tools and more audio options.
Professional Account:
Best For: Businesses, brands, and companies.
Key Features: Best for businesses that want to grow and reach customers. This account type is good for businesses that use Instagram for lead generation or to promote their physical location. It provides access to features like contact buttons, Instagram insights, and the ability to run ads.
Both accounts offer valuable tools, but it’s all about choosing what aligns with your goals. If you’re focused on building a personal brand or growing as a content creator, a Creator account is your go-to. On the other hand, if you’re running a business and want to leverage e-commerce features, the Professional account is perfect for you.
With Instagram’s Best Practices for Creators, you’ll have access to tailored advice based on your account’s activity. From follower insights to content recommendations, it’s like having your very own Instagram coach! Whether you’re a content creator or business owner, make the most of this feature to keep your strategy fresh and data-driven.
Link to acess blog post: https://creators.instagram.com/blog/best-practices-for-creators?locale=en_US
Note: this feature is not available to all creators yet.
Thinking about switching to a Creator or Professional account? Want more tips like these? Subscribe to my newsletter and get the latest strategies to grow your Instagram account and boost your content creation!